Advertising fast food to children Essay Example

Advertising fast food to children Essay Essay on the ethical statements refering the limitation of the advertisement of fast nutrient to kids. 2000 words. This paper examines the altering face of consumer-facing markets, concentrating peculiarly on the increasing force per unit areas for concerns to move both ethically, and responsibly. The peculiar illustration being considered here is that of fast nutrient and confectionary selling to kids, with UK markets supplying the primary empirical focal point. The paper will put out to analyze the groundswhythese force per unit areas are escalating at this clip, whether such tendencies have any logical or theoretical unity, and whether they are sustainable in concern footings. It will try to make so within the established models of some relevant ethical theory, taking history of Virtue moralss, Deontological moralss, and Teleological moralss, every bit good as Utilitarian moralss. Consequently, it will pay peculiar attending to the thought of a binary classification of ethical theoretical accounts, i.e. non-consequentialist or consequentialst – as proposed by Fischer and Lovell. As the latter argue, non-consequentialist moralss †¦determine what is right and incorrect from preset rules and criterions. They take no respect of the effects of an action†¦Ã¢â‚¬â„¢ . Meanwhile, consequentialist moralss †¦measure the rightness of a thing harmonizing to whether it brings us close to†¦a desired state.’ ( Fischer and Lovell, 2006: p.101 ) . This paper concludes by reasoning that neither authorities nor supra-national bureaus can run any strictly ethical policies in this peculiar market, and that important behavioral alteration can merely have at an single degree. We will write a custom essay sample on Advertising fast food to children specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Advertising fast food to children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Advertising fast food to children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As the Parliamentary Office of Science and engineering puts it, Obesity occurs when an single takes in more energy than they expend, although some people are genetically more susceptible†¦the WHO/FAO expert group found converting grounds that high consumption of energy dense nutrients is a hazard factor†¦it besides found that heavy selling of fast nutrients and high consumptions of sugar sweetened drinks were likely hazard factors†¦Ã¢â‚¬â„¢ ( Parliamentary Office of Science and Technology, 2003: p.2. ) To such mensural appraisals can be added the more alarmist commentaries in the mainstream UK imperativeness: as theDaily Mailobserves, Obesity rates in Britain are soaring†¦Despite Government warnings that we are turning into a state of sofa murphies and put on the lining obesity-related unwellnesss such as bosom disease and malignant neoplastic disease, our waistlines maintain growing.’ (Daily Mail2007 ) . The authorities itself, holding banned smoking from public topographic points, and fought a running conflict with the accredited industry over responsible intoxicant ingestion, has so far had small tummy for intercession in big diets. It is a different affair, nevertheless, in the instance of kids. In 2006, Caroline Flint, so curate for public wellness, told the influential Food Advertising Unit s one-year conference that the authorities would watch closely how companies complied with Ofcom s infliction of a nine o’clock watershed on fast nutrient publicities. We re clearly traveling to be supervising in footings of its impact’ warned Ms Flint, adding that she would be happy to see healthier sorts of nutrient and drink merchandises advertised to kids. There are some existent opportunities’ she said, noting that food market retail merchants had done a good occupation of †¦marketing healthier foods.’ ( Wiggins 2006: n.p. ) . However, as some perceivers closely associated with the attempted reform of dietetic gustatory sensations observe, the overall statistics mask more complex forms of ingestion mediated through societal category, context, income and chance. Liam Black, a close concern associate of dietetic candidate and famous person chef Jamie Oliver, warns that, †¦Obesity can non be driven back with a program for virally marketing Italian nutrient formulas scribbled on a impudent chart, as Mr. Oliver appears to believe. The hapless man’s diet is non the consequence of a deficiency of will but a symptom of a broader societal malaise†¦You can’t merely ride in on an organically-fed Equus caballus and hole it.’ ( Guthrie 2008: n.p. ) . However, where it has direct influence or control, for illustration in a school environment, it can be argued that the authorities does so hold a authorization and duty to step in. It has done so substantively through its Healthy Schools Programme, Schools Fruit and Ve getable Scheme, and the Physical Education, School Sport Club links programme ( PESSCL ) . ( Teachernet 2008: n.p. ) . What so are the ethical issues for those involved in the selling and publicity of fast nutrient to kids? Of the theoretical accounts outlined above, which may be most usefully applied in this instance? As Fischer and Lovell point out, Virtue moralss is non a system of regulations, but†¦a set of personal features that†¦will guarantee that the person is likely to do the right’ pick within any ethically complex situation.’ ( Fischer and Lovell, 2006: p.102 ) . In its strictest footings, the demand implicit in Deontological Ethics proscribes the net income maximization which fast nutrient concerns are, logically, edge to prosecute. However, as Fischer and Lovell besides indicate. One possible manner out of this cul-de-sac is to make a hierarchy of categorical jussive moods. In this manner the categorical jussive mood of always tell the truth’ would be inferior to the categorical jussive mood of †¦lie if it will salvage an guiltless life’ . ( Fis cher and Lovell, 2006: p.111 ) . Meanwhile Teleological moralss, as the same governments indicate, †¦combine an purpose to work towards an terminal with a peculiar position of what establishments are necessary to accomplish it†¦This term means that the rightness or goodness of an action is non intrinsic to that action but can merely be judged by its consequences.’ ( Fischer and Lovell, 2006: p.124 ) . When these ideal type’ ethical places are considered, it shortly becomes clear that the chase of commercial or corporate terminals sits uncomfortably with an direct application of Virtue, Deontological or Teleological moralss. Does the staying theoretical account, that of Utilitarian moralss, supply a clearer analysis? Again, it may be helpful to mention to Fischer and Lovell’s perceptual experience of what they see as act utilitarianism’ . One danger of Utilitarianism, which cost-benefit analysis is designed to turn to, is that organisations seek to maximisea goodinstead thanthe good.’ ( Fischer and Lovell, 2006: p.131 ) . Arguably, it is the useful place to which the authorities can put claim in trying to restrict the selling of fast nutrient to kids. In a typical theoretical account of official intercession, it is neer rather that simple nevertheless. In its most basic signifier, Benthamite utilitarianism would raise a greatest felicity of the greatest number-type’ policy government. In other words, facts would be elicited by official question, and thesalus populisought through calibrated statute law, with cardinal grants to single autonomy. Commercial and financial force per unit areas would so encroach on the procedure, including ( intelligibly ) opaque buttonholing from the fast nutrient corporations themselves. For illustration, from a wellness position, there can be few useful statements for the continued right to smoke. For a assortment of grounds nevertheless, there remains small chance of the authorities wholly censoring it. The instance of fast nutrient is arguably a more complex one, with the positive and negative statements less clearly defined. Although the general bias would likely keep that fast nutrientdoescontribute to fleshiness, diabetes, and other wellness jobs, the load of cogent evidence in single instances lies really much with the anti-fast nutrient anteroom at present. For illustration, consecutive American legal instances seeking punitory amendss from nutrient ironss have so far borne no fruit, although, as Grant studies, †¦the determination ( to continue the claimant’s instance ) puts the fast nutrient companies back in the sauteing pan, at least temporarily, it merely allows the claims to last procedurally for one more unit of ammunition of discovery†¦.It was still unsure how far the test tribunal will let find to come on before. . . sing dismissal†¦Ã¢â‚¬â„¢ ( Grant 2005: n.p. ) . As Wiggins studies, new airing guidelines have besides prompted originative response s from makers, such as the increased usage of digital selling: Pepsi’s picture web site www.maxyourlife.com is a cardinal illustration. ( Wiggins 2006: n.p. ) Meanwhile, apparently benign and ethical promotional runs such as Cadbury’sGet Activeverifiers, in world offered kids a free volleyball in return for devouring the equivalent of 5,440 bars of cocoa. ( Lee et al 2005: p.211 ) . Taking this sort of activity into history, it is clear that official force per unit areas on fast nutrient selling may be the soft option for authoritiess caught between useful force per unit areas and broad expedience. From a corporate point of view, the job is more clear cut. As Altman observes, using a Kantian analysis: From a Kantian position, a corporation can hold no duty at all. Insofar as it is a tool, and a good tool performs its designated map good, a good corporation maximizes net incomes for its shareholders.’ ( Altman 2007: p.261 ) In the concluding analysis, the outlook that corporate endeavors will one-sidedly withdraw from moneymaking markets fails to admit the existent nature of the typical council chamber moral force, and the hegemony of stockholders in seeking dividends. As Monks and Minow point out, stockholders should try to maximize contestability in the corporate paradigm by seeking board members who will replace under-performing troughs when necessary , and by replacing board members who will non accept this responsibility.’ ( Monks and Minow, 2004: p.516 ) . The restriction of fast nutrient selling through the media may good hold – in little portion at least – the coveted consequence on children’s diets. There is small grounds at present nevertheless, that their appetency for – or ingestion of – fast nutrient, is decreasing. As Wiggins studies, †¦KFC s determination to cut back on advertisement to kids does non look to hold had an impact on its concern. The group s portion of the UK fast nutrient market rose to 12.4 per cent in 2005 from 11.9 per cent in 2002 ’ ( Wiggins 2006: n.p. ) . It may besides be argued that implementing dietetic alteration is non truly the map of selling controls, which simply illustrate the bounds of authorities authorization over what is basically a affair of single pick. Whereasanybaccy ingestion is deemed medically harmful, merely continuedover-ingestion of fat, salt and sugar can hold the same consequence. The authorities therefore has no authorization for legislative intervention in retailing, where such simple binary determinations but healthy/unhealthy are non applicable. Conversely, the fast nutrient ironss have strong inducements to collaborate with official guidelinesbeforeauthorities is forced to pass. An illustration of this occurred in New York City, where Board of Health h earings prompted the matter-of-fact backdown of unreal trans fats or hydrogenated oils from KFC mercantile establishments. ( Foster 2006: n.p. ) The same discretional moderateness of marketing proverb KFC stop its policy of offering playthings as portion of its Kids Choice’ bill of fare. ( Wiggins 2006: n.p. ) . In world, informedgovernments know that superficial dietetic counsel can non be a replacement for the deep social intercession required. As IASCO and the British Medical Association jointly express it, †¦Interventions at the household or school degree will necessitate to be matched by alterations in the societal and cultural context so that the benefits can be sustained and enhanced. Such bar schemes will necessitate a co-ordinated attempt between the medical community, wellness decision makers, instructors, parents, nutrient manufacturers and processors, retail merchants and caterers, advertizers and the media, diversion and athletics contrivers, urban designers, metropolis contrivers, politicians and legislators.’ ( IASCO 2008: n.p. ) . If this is accepted, it will necessitate much more than a nine o’clock media watershed for fast nutrient selling, to control childhood fleshiness. Bibliography Altman, M.C. , ( 2007 ) , The Decomposition of the Corporate Body’ ,Journal of Business Ethical motives,Vol.74, No.3, pp.253-266, Springer, USA. Blythman, J. , ( 2005 ) ,Shopped: The Shocking Power of British Supermarkets, Harper Perrenial, London. Cadbury-Schweppes, ( 2006 ) , Corporate and Social Responsibility Report, London. Carroll A.B. and Buchholz A. ( 2003 ) ,Business and Society: Ethical motives and Stakeholder direction, 5th Ed, Thomson: South-Western. Chryssides, G.D. and Kaler, J.H. ( Eds ) , ( 1993 )An Introduction to Business Ethical motives, Chapman and Hall, London. Daily Mail14ThursdayAugust 2007. De George, R. T. , ( 1995 ) ,Business Ethical motives,4ThursdayEdition, Prentice Hall, Englewood Cliffs, N.J. Donaldson, T. , and Werhane, P.H. , ( 1988 ) ,Ethical Issues in Business: A Philosophical Approach,Prentice Hall, Englewood Cliffs, N.J. Bouckaert, L. , ( 1994 ) , Business and Community’ in Harvey, B. , ( 1994 ) , ( erectile dysfunction ) ,Business Ethical motives, a European Approach,Prentice Hall, Englewood Cliffs NJ. pp.154-191. Fisher, C. , Lovell, A. , ( 2006 ) ,Business Ethical motives and Valuess, 2nd edition, Prentice Hall, London. Foster, L. , NYC Considers ban on unhealthy fats’ ,Financial Times,31 Oct 2006, INTERNET, available at hypertext transfer protocol: //www.ft.com/cms/s/0/7d22d2ae-6885-11db-90ac-0000779e2340.html [ viewed 12.10.08 ] , n.p. Grant, J. , Fast-food Sellerss fear the fat will get down actioning them’ ,Financial Times,1stFeb 2005, INTERNET, available at hypertext transfer protocol: //www.ft.com/cms/s/0/416e23a0-74a1-11d9-a769-00000e2511c8.html [ viewed 12.10.08 ] , n.p. Guthrie, J. , Man in the intelligence: Jamie Oliver’ ,Financial Times,3 Oct 2008, INTERNET, available at hypertext transfer protocol: //www.ft.com/cms/s/0/069bcf58-9175-11dd-b5cd-0000779fd18c.html, [ viewed 12.10.08 ] n.p. Harvey, B. , ( 1994 ) , ( erectile dysfunction ) ,Business Ethical motives, a European Approach,Prentice Hall, Englewood Cliffs NJ. Hooley, G. , Saunders, J. , A ; Piercy, N. , ( 2004 )Marketing Strategy and Competitive Positioning( 3rdEdition ) Prentice Hall, Essex. IASCO, International Association for the Study of Obesity,Childhood Obesity Sydney Principles Consultation,INTERNET, available at hypertext transfer protocol: //www.iotf.org/childhoodobesity.asp [ viewed 14.10.08 ] , n.p. John Lewis Partnership Plc Annual Report and Accounts, 2007. Lee, K. , Carter, S. , ( 2005 ) , Global Marketing Management: Changes, Challenges and New Strategies, Oxford, p.211. Monks, R. , and Minow, N. , ( 2004 ) ,Corporate Administration, Basil Blackwell, Oxford. Parliamentary Office of Science and Technology, ( 2003 ) , Childhood Obesity’ ,Postnote,Sept, No.5. Post, J. , Lawrence, A.T. , and Weber, J. , ( 2002 ) ,Business and Society: Corporate Strategy, Public Policy, Ethics,McGraw Hill, Boston. J.Sainsbury Plc, Annual Report and Financial Statement 2005. Teachernet, ( 2008 ) , Tackling the growing in childhood obesity’ , INTERNET, available at hypertext transfer protocol: //www.teachernet.gov.uk/wholeschool/healthyliving/obesity/ [ viewed 12.10.08 ] , n.p. Varley, R. , ( 2001 ) ,Retail Product Management, Routledge, London. Wiggins, J. , Fast Food Chains Curb Targeting of Children’ ,Financial Times,15 Nov 2006, INTERNET, available at hypertext transfer protocol: //www.ft.com/cms/s/0/421ffd10-744e-11db-8dd7-0000779e2340.html [ viewed 12.10.08 ] , n.p.

Euthanasia Death and Euthanasia Essay

Euthanasia Death and Euthanasia Essay Euthanasia: Death and Euthanasia Essay Research Essay – Euthanasia Euthanasia is a serious moral and ethical issue in today’s world. Rightly so. Approximately 1.2million people in the United States and about 564,600 Americans annually – more than 1,500 people per day are suffering from terminal illnesses (Growthhouse). However, most people think that euthanasia is murdering, even if they believe that suffering is a horrible thing. Being bed-ridden in pain because of a disease or sickness is completely horrifying. Interestingly, someone came up with an act that is known as â€Å"Euthanasia† which allows people to kill themselves due to pain or suffering. Often, it is confused with the term â€Å"assisted suicide† which means someone, normally a physician, voluntarily helps the patient to end his or her life. Euthanasia is the act of someone ending the life of a terminally ill person by injection or medical treatment. This is a topic that consists of countless opinions and much controversy as to whether euthanasia should b e legalized or not. Even though I have never known a person that has an incurable disease or sickness, if a loved one or I were diagnosed, for instance, with a terminal illness like cancer, I would definitely choose euthanasia as an option to end the suffering and pain in my life. If there were no other way to cure the disease and take away the agony, patients would not want to live a painful life and die a tormented death. Instead, being helped by someone to take away the pain sooner, even if that meant dying, would be a better option. Though some may not choose euthanasia or physician assisted suicide. At least, by having the right to choose euthanasia, one has hope of making the pain end. Therefore, I agree with the practice of euthanasia and strongly believe that everyone has the right to decide whether they want to end their own life or not. First of all, deciding to live or die should be a personal decision to be made by everyone. However, many people support legalizing Euthanasia. Author Sidney Hook is one of these people. In his article â€Å"In Defense of Voluntary Euthanasia,† he believes that â€Å"each one should be permitted to make his/ her choice especially when no one else is harmed by it† (Hook, 242-245). I strongly agree with his philosophy that people have the right to choose to live or die because I think people who live their lives enduring pain and suffering because of a sickness are already facing so much and, furthermore, they wouldn’t want to be a lifelong liability to their family. This question often arises: â€Å"Where do the sick people go when there is no medical help available and the disease in question is incurable? Are they expected to go on with their life until the pain kills them? That is absolutely brutal! If a patient has no hope to live a comfortable life any longe r because he is suffering from unbearable pain, why should the law or the patient’s family have the right to make the decision whether he/she should live or die? It should be the patient’s right to decide if they want to end their life by euthanasia. This may help the suffering patients to die a less painful death (Rottenberg, â€Å"You Live Your Life, I’ll Take Mine!†) and maybe end their own life with some happiness. Euthanasia should be seen as a ray of hope for a suffering person. Then again, it shouldn’t be perceived as an answer to every illness. Only a patient who is terminally ill or is suffering in extreme anguishing pain should have the right to choose if he prefers to end his life by the practice of euthanasia. It should not be determined by anyone else how long a person’s pain should continue. There should not be a law that denies someone the hope to put an end to his or her pain. How could there exist a law that states that euthanasia cannot be legal in any case? It is not right for other people, for instance, a doctor or an intellectual, to decide if it is immoral to practice euthanasia. They don’t understand the pain and suffering of the patient in such

Computer security Essay Example | Topics and Well Written Essays - 750 words

Computer security - Essay Example Once an individual clicks on the link, it directs to a website where a malware software and virus is downloaded into the individual computer, in addition to downloading and installing a spyware that captures sensitive information from the computer (US CERT, 2012). Thus, blended threat is fatal than other forms of threat, since it entails the damage of an individual’s computer, while at the same time allowing for the track of sensitive information by the attackers, who can later use it for their benefit. Additionally, blended threats are more difficult to combat, since any activity on the link sent by the attacker will definitely cause harm to the computer in one way or the other (Trend Micro, 2008). Mobile threats With the increase in technology advancement, mobile technology has not been left out. Sophisticated mobile devices are being produced each day, allowing the users to access information from the internet at the click of their phone button. This has motivated the cyber criminals to venture into targeting mobile devices, where they have developed files that are easily transferrable through email, MMS, Bluetooth and even text messages (Trend Micro, 2008). ... They are eventually transferred to other mobile devices through texts, MMS and Bluetooth and cause the same harm to the other devices. Phishing scam This refers to major malware campaigns that have been launched to target individual computers, which occur in the form of the attackers sending electronic greeting cards that contain malware (Trend Micro, 2008). The attacker have also developed attack files inform of attractive and enticing free screensavers, which contains malware files. Once an individual downloads and installs the screensaver, the malware in transferred to the individual’s computer, where they cause its malfunction (US CERT, 2012). Additionally, phishing scams have been developed inform of credit card information applications or online shopping advertisements that seek to capture individual’s credit card information, for theft purposes (Trend Micro, 2008). Measures to protect individual’s computer from these attacks Maintaining update anti-virus a nd anti-malware Computer security calls for the vigilance of the individual using the computer. Therefore, notwithstanding that anti-viruses and anti-malware do not fully protect the computer from external threats, it essential to maintain them updated and activated at all times. This is because; they play a great role in protecting the computer from certain external threats, leaving the computer owner with few threats to tackle (US CERT, 2012). Therefore, the computer owner should consistently upgrade their anti-virus and anti-malware to the recent versions, which include more protective features (Vacca, 2009). Use of firewall Configuring and maintaining firewall in place is essential. Firewall is the most recognized form of protection of a computer from external software attacks, since

Fredrick Douglasss Essay Example | Topics and Well Written Essays - 750 words

Fredrick Douglasss - Essay Example He joined the abolition movement and became its leader because of his excellent command at speaking. This paper discusses about Frederick Douglass as a personality who struggled very hard in his life and can be seen as a shining star by his appreciators. Frederick Douglas was born in 1818 at Maryland (Lampe, 1998). As a child, he learnt to read and write by the support of white children and men as he used to notice them reading and writing. From his childhood, he identified that only education can transform his status from a slave to a freeman. He tried multiple times to run away from his masters and at last became successful. He thought about running from slavery to freedom by the support of his education. He also used to read newspapers with the help of which, he was able to comprehend political and social content (McFeely, 1991). He believed in his right of freedom. Douglass used to narrate his story as a slave in abolitionist gatherings and after noticing his vigor and eloquence at speaking, he was made the leader of the movement. He used to deliver lectures on the issue of anti-slavery. He became a member of American Anti-slavery society and took part in tours for highlighting the curse of slavery (Oakes, 2007). During his struggle at making people acknowledge that slavery is a curse and every person has equal right to remain free, he was attacked several times but he continued to pursue his mission. Douglass’s speeches were so inspirational and convincing that people liked them and continued to listen to them. When Douglas used to orate in a public gathering, the crowd was usually heavily populated because of the expressiveness and strength of his words (Lampe, 1998). People used to give weight to his words because of his elaboration and power of speech. Douglass remained the property of his master until and unless he did not raise funds for his freedom by carrying out a tour of Ireland and England for the anti-slavery movement. After coming back f rom England, Douglass started to turn out many newspapers with abolitionist topics (McFeely, 1991). Douglass was well aware of the effectiveness of the newspapers as in his childhood, he had seen their power and influence on people. This was the reason that motivated Douglass to start his own newspapers for the education of masses of US. Frederick Douglass not only worked for anti-slavery movement but also spoke for women rights as according to his perception, all human beings were equal and had the right to have their civil liberties. He was of the opinion that women should have equal right to vote as men. In his view, nobody was to be deprived of any civil right in order to lead a life that is not suffocating whether the person is black or a woman. It was the strength of the words of Douglass that resolution related to women’s right to vote got passed (McFeely, 1991). According to Douglass, it was only education and knowledge that kept the power of bringing the black out of the curse of slavery (Lampe, 1998). He struggled for gaining equal rights of education for African American population. Douglass felt that no fortified insurgence was required by the African American population but only knowledge acquisition was enough to gain their due right of freedom (Oakes, 2007). He emphasized on the acquirement of education. During the American civil war, Douglass struggled for the obtainment of rights of his people and after the declaration

Computers Essay Example | Topics and Well Written Essays - 750 words

Computers - Essay Example Seeking to explore Dell Computers in holistic analysis, the following will provide a synopsis of the research undertaken on Dell Computers with an eye to the applicability and functuionalisty of this brand of PC. Perusing the site of Dell Computers and looking at the major price points, I determined that the Dell Vostro 220 was the cheapest option of available while the Dell Precision T7500 was the most expensive model on the market. What are the storage requirements for basic application such as Microsoft Office, Adobe Photoshop or Netscape Navigator? Microsoft Office requires a computer and processor of 500 megahertz (MHz) processor or higher; memory which is 256 megabyte (MB) RAM or higher1 and a hard disk space of 1.5 gigabyte (GB). Adobe Photoshop requires a processor which is 1.8GHz or faster, a minimum of 512MB of RAM (1GB recommended) and at least 1GB of available hard-disk space for installation. Finally, Netscape Navigator is no longer on the market, therefore its requirements are irrelevant. The following statement was released by parent company AOL, â€Å"Given AOLs current business focus and the success the Mozilla Foundation has had in developing critically-acclaimed products, we feel its the right time to end development of Netscape branded software. Read the history page for more details about this decision.† (Microsoft, 2009; Adobe 2009; Netscape, 2009). Looking at both the cheapest as well as the most expensive Dell models presently on the market, it is evident that both the Dell Vostro 220 and the high-end Dell Precision T7500 can support basic software applications such as the Microsoft Office and Adobe Photoshop. When you buy a new software package, why does it state the minimum RAM and hard drive space your computer must have for you to run this program? Essentially this sort of information pertains to the amount of available space

Internet: An Important Part Of Peoples Lives

Internet: An Important Part Of Peoples Lives I believe that if newspapers dont disappear in the future, they will probably change their format and reduce the number of printed copies. The formats of media are changing not for the first time. According to (Textbook) first newspapers appeared about 1200 years ago. In 1690 the first Americas newspaper was published in Boston. Later, with the adventure of radio and television, newspapers production gradually started to decline, because it became more efficient and quick to get breaking news via new kinds of media. However, TV still didnt have a chance to compete with papers, because papers were providing more deep information. Much bigger stress newspapers felt during 1990s after the appearance of the Internet. About 67 million Americans now read blogs, and 21 million write blogs, creating an explosion of new writers and new forms of customer feedback that did not exist five years ago (pew, 2008). Social networking sites like MySpace or Facebook attact over 70 and 30 million visitors a month, respectively, and businesses are starting to use social networking tools to connect their employees, and managers worldwide.says (Management Information Systems, managing the digital firm, eleventh edition. Keneth C. Laudon, Jane P. Laudon. 2010, chapter 1, page 35).It seems that the whole world is turning online. Nowadays a lot of popular public editions are reducing the number of printed material. For example, according to http://www.usatoday.com/printedition/money/20090318/newspapers18_cv.art.htm, The Detroit Free Press and The Detroit News have cut their home delivery to three days a week and advised readers to find the rest of the news online. According to Jeremy Porter there are 4 main aspects which still keep newspapers alive: content, readers, advertisers and format. At the same time JP disproves all these features and argues that newspapers wont be still published in 5 years. (http://blog.journalistics.com/2009/will_your_newspaper_be_around_in_five_years/) Newspapers dont differ a lot from one from another. You can find the same information in the Internet, because most of periodicals, including very popular editions, such as The Wall Street Journal, New York Times or Washington Post, are also published online. Moreover, you can read the overwhelming majority of information online for free, that makes the Internet even more attractive. Readers: A reader is the most important concern for a newspaper. Newspaper will have no success without readers. However, more and more people agree that Its nice to have (printed editions), but they can live without (them). More and more people are becoming Internet-users, and most of Internet users read news online. For example, I myself get new information about what is happening in the world and particularly in me home country, by reading short messages on Twitter. And as far as I know students dont read newspapers at all, despite rare cases, when we need to find a particular piece of information only in a particular newspaper and nowhere else. Talking about older generations, it seems that they should be accustomed to the papers, but statistics proves the opposite. One can argue that older generation reads newspapers and doesnt want to change anything, but according to the survey made by Pew Internet and American Life Project the number of Internet users in age group 70-75 increased from 26 to 45% within 4 years. This fact sounds strange, but 4% of Internet users are 73+ years old. Where do newspapers get their revenue? The most suitable answer is advertisers. But will advertisers sponsor printed newspapers if they are not that successful? According to http://www.usatoday.com/printedition/money/20090318/newspapers18_cv.art.htm large newspapers in big cities are more in danger than local editions are. It is rather expensive to put your ad in a newspaper, especially when you have a lot of other opportunities: radio, magazines, websites and billboards. On the other hand advertisers dont have such a large range of possibilities in small towns, and they have to put their promotion to the newspapers in order to reach the audience. Newspapers revenue can be made also by online advertisements. It is even more comfortable for both sides, because one can track, how many clicks were made on this link, while you will never know, how many people actually read a newspaper and paid any attention to advertisements. The last argument is newspapers are not so environmentally safe. It takes tones of wood material, lots of electricity and many delivery tracks to produce and transport the papers. At the same time the Internet is rather ecologically safe, so producing printed periodicals doesnt make any sense from the environmental point of view. Of course, the Internet requires a lot of technical products, such as computers, notebooks, iPads, and others, but producing of these technologies will grow despite turning newspapers production online. There is an opinion that good online papers will make you pay for the information, because it takes a lot of efforts and enough money to get news, create an article according to them and make this article readable. Moreover, some information is really worth paying. Also many generations were paying for news during the papers era, and why do reporters and journalists have to provide the same information for free? On the other hand, Jeremy Porter in his article http://blog.journalistics.com/2009/journalism_online_will_make_you_pay/ argues that it might be too late to charge for online content. People have already got used to receiving news for free, and it is rather hard to turn the current situation vice versa. Talking about the Internet invasion, we cannot say that all newspapers all over the world will turn online, because today the Internet is not available all over the world, and in some countries the situation is not going to be changed in coming decades. According to Internet usage statistics (http://www.internetworldstats.com/stats.htm) in Middle East, Africa and Oceania/Australia the availability of the Internet is very low, comparing to Asia, Europe and North America. This is the first reason why some people assume that newspapers will stay alive for a long time. Also in local areas printed issues seem to be more convenient. Lets imagine that there is an online resource Blagoevgradonline.bg, which covers latest news of this town. If this site has a success, audience will ask to turn this resource to the paper, because it will be more comfortable for the overwhelming majority of towns population. Another example is our university newspaper DeFacto. It was started in 2003 with the website, but the printed version was neglected only in 2007. This shows that the process can turn not only from paper to website, the reverse is also possible. Phelps Hawkins, JMC Department professor in AUBG, suppose that humankind will need newspapers anyway, because we are becoming tired of the Internet. For example, when one is going to the restaurant or goes on a plane, places where it is not convenient or even forbidden to turn notebooks on, waiters or stewards are suggesting some papers to read and become familiar with latest news. This kind of service is not going to be changed a lot, thats why newspapers have to exist at least in small amounts. Also newspapers can become produced from something different from paper and ink, for example, it could be some kind of plastic. According to Google executive Santiago de la Mora (http://www.techcentral.co.za/newspapers-will-survive-the-internet-google/12483/) Internet will not displace newspapers just as VHS, and later DVD, didnt kill cinema. In his opinion, newspapers have to provide us something that will make people want to read them; and it should be something more than just printing the material. De la Mora is sure that Internet companies dont want to steal newspapers revenue, because first of all, it is publishers material that goes online. Using Googles webmaster tools, publishers can prevent Google from indexing their sites entirely, or they can prevent specific Google services, like Google News, from indexing their content. Yesterday I was talking to my Mom about my research paper, and asked her opinion on the topic. She was hardly urging me that newspapers would not die, because reading a newspaper is sort of ritual, but at the end of our conversation she added a phrase: However, newspapers are terribly inconvenient. They are big and smell like a paint. Almost nobody now is listening to music on tape recorders, and very small amount of people is watching movies on VHS. The world is changing very fast, humankind invents more and more new technologies, and it is good that we are developing our lives replacing outdated stuff by newest technologies. I am not a prophet to make such predictions, but I dont exclude the idea that newspapers will become for people something that reminds them of the past. (As for today, some people are still buying vinyl records). Also, newspapers can stay in small towns in order to cover the local news. What could happen?

The Benefits to Society of Information Technology :: Exploratory Essays Research Papers

The Benefits to Society of Information Technology Information technology has had a great influence in our lives. Innovations such as television, internet, radio, cellular phones, etc., have influenced the way we teach, the way we shop, the way we maintain ourselves informed, and also the way we view sports. One of the oldest advancements in IT would be television. Television has brought sports to a whole new level. It has allowed people to view events across the country, and also to view events throughout the world. It is a great tool that allows the public to know what is happening as it happens. Television allows some of the most respected events to be viewed live, from our homes. A great example of this is the Super Bowl. The Super Bowl is now a tradition of American lives, and although it has been for many years, the first Super Bowl game was not as viewed by the country as it is now. Most people did not show the game the importance that they do now. With the help of technology the game could be viewed by millions of spectators and that made a big difference. Producers and marketers have managed to make the most out of it, to the point where even people who do not care about the game or the sport would watch it just for the commercials. Companies will air their best commercials d uring this event due to the high ratings that this event has. Broadcasters are also able to improve the viewing experience of sports events by providing fans with game-specific content when they want it. Team facts and game statistics give fans a closer view of the game. This ends to be beneficial to both the fans and the marketers; â€Å"it allows the fan to get closer to the game and the marketer to get closer to the fan.† (Sportvision) Television gets fans involved in the action, and puts the marketers in the broadcast. Another great advancement of information technology would be the use of the Internet. It is a powerful tool that is widely used to get information throughout the world. The greatest advantage about it is that many people have access to the Internet and information can easily be obtained whenever they want. It is one the fastest way to get information about your favorite sport. Information such as schedules, locations, last-minute scores, biographies of the players, purchasing of sporting goods as well as tickets could be done from ones home with the help of the Internet.

Golf Industry Competition

Case #3: â€Å"COMPETITION IN THE GOLF EQUIPMENT INDUSTRY† From its earliest beginnings in the 1450’s, golf was a peculiar game that tested the individual skill of each person who played. It is a game that takes a player on a journey through a number of â€Å"greens. † The player must try to get the small, hard golf ball into the â€Å"green† or â€Å"putting green† which contains a hole in the ground. The player can only hit the ball with a golf club. Golf equipment, such as golf clubs, golf balls, and the like are the subject of this report.There are five competitive forces: â€Å"competitive pressures stemming from buyer bargaining power and seller-buyer collaboration; competitive pressures coming from companies in other industries to win buyers over to substitute products; competitive pressures stemming from supplier bargaining power and supplier-seller collaboration; competitive pressures associated with the threat of new entrants into the mar ket; and competitive pressures associated with rivalry among competing sellers to attract customers.This is usually the strongest force)† (Gamble & Thompson, 2011). There are a handful of rival competitors in the golf equipment industry. The leading manufacturers and marketers of Golf Equipment were Callaway Golf Company, TaylorMade-Adidas Golf, Titleist/cobra Golf, Ping Golf and Nike Golf. Innovation in regards to new technology â€Å"as allowed by the USGA and R&A, product performance, brand image, tour exposure, and price were the competitive forces that had the greatest effect on the industry.In 2009, most golf club manufacturers had met dimension, volume, CT, and MOI limits and were attempting to achieve differentiation in drivers by either lowering the center of gravity to increase launch angle or by offering clubs with adjustable features† (Gamble & Thompson, 2011). The pace of rivalry is not becoming more intense since the industry services a limited amount of p layers and must work within the industry’s guidelines and regulations. Drivers of industry and competitive change include â€Å"changes in an industry’s ong-term growth rate; increasing globalization; emerging new internet capabilities and applications; changes in who buys the product and how they use it; product innovation technological change and manufacturing process innovation; marketing innovation; entry or exit of major firms; diffusion of technical know-how across more companies and more countries; changes in cost and efficiency; growing buyer preferences for differentiated products instead of a standardized commodity product; regulatory influences and government policy changes; and changing societal concerns, attitudes, and lifestyles† (Gamble & Thompson, 2011, p 61).Differentiation of product, quality control, and touring professional golfers’ endorsements and their design preferences, along with other industry forces continue to shape the golf e quipment industry. A charismatic professional touring golfer with perfected golf skills can bring a lot of positive changes to the golf industry. This might lead to increased awareness and viewership, an increased number of new golfers and returning golfers, and innovative design of products.Key success factors (KSFs) may include â€Å"particular strategy elements, product attributes, resources, competitive capabilities, or intangible assets†¦and answers these questions: on what basis do buyers of the industry’s product choose between the competing brands of sellers? That is, what product attributes are crucial? ; given the nature of the competitive forces prevailing in the marketplace, what resources and competitive capabilities does a company need to have to be competitively successful? and What shortcomings are almost certain to put a company at a significant competitive disadvantage? † (Gamble & Thompson, 2011, pg 67, 69). Common key success factors include â €Å"technology-related; manufacturing-related; distribution-related; marketing-related; skills- and capability-related; and other types of KSFs† (Gamble & Thompson, 2011, p 68). Technology, innovative design, and cost control are the key factors that determine success of companies competing in the golf equipment industry. Callaway Golf, Ping Golf, and Taylor-Made Golf utilized the innovations in club head design the best.Important factors in evaluating industry and competitive environment include: the industry’s growth potential; whether powerful competitive forces are squeezing industry profitability and whether competition appears destines to grow stronger or weaker; whether industry profitability will be favorably or unfavorably affected by the prevailing driving forces; the company’s competitive position in the industry vis-a-vis rivals; and how competently the company performs industry key success factors (Gamble & Thompson, 2011, p 69).Net sales for Callaw ay Golf is: $1,117,204,000 in 2008 up from $934,564,000 in 2004; TaylorMade-Adidas Golf is: â‚ ¬812,000,000 in 2008 (when the exchange rate was 2. 008 US dollars for every â‚ ¬1) up from â‚ ¬633,000,000 in 2004; Fortune Brands’ Golf is: $1,369,000,000 in 2008 up from $1,212,000,000 in 2004. Operating income for Callaway Golf is: $84,188,000 in 2008 up from ($24,702,000) in 2004; operating profit for TaylorMade-Adidas Golf is: â‚ ¬78,000,000 in 2008 (when the exchange rate was 2. 008 US dollars for every â‚ ¬1) up from â‚ ¬60,000,000 in 2004; Fortune Brands’ Golf is: $125,000,000 in 2008 up from $154,000,000 in 2004.TaylorMade-Adidas Golf is doing extremely well. TaylorMade-Adidas Golf seem to have a strategy that copes strategically well with the competitive forces prevailing in the industry. The recession of 2008-2009 was very telling in the financial performance of the industry’s major sellers. Some increased financially while others decrease d. Callaway Golf ‘s net sales decreased $7,387,000 in 2008 from 2007; TaylorMade-Adidas Golf’s sales increased by â‚ ¬8,000,000 in 2008 (when the exchange rate was 2. 08 US dollars for every â‚ ¬1) from 2007 numbers; Fortune Brands’ Golf decreased $31,000,000 in 2008 from 2007. I would recommend more research and development to Callaway Golf. I would also recommend that their employees play golf with their clubs, balls, and other equipment and suggest product design to an unbiased top management. Perhaps Callaway Golf could make a few high-end specialty items that cater to player preferences including players with disabilities. Buyer access to its product line could also be streamlined and revamped to include low or no-cost shipping and handling.To Fortune Brands, I would recommend selling the golf division. It seems like Fortune is in the golf business to make money and although this is an essential trait, the golf business requires the company to be all i n it to win it. I would recommend buyer seminars, classes, instruction offered to TaylorMade-Adidas Golf customers and business clientele. I would suggest that notification of these instructional seminars be marketed through high-end retailers and office pools in locations where golf is an accessible sport.Maybe a golf celebrity or other celebrity could show up at the seminars to increase the enthusiasm of TaylorMade-Adidas Golf product line. I would suggest that TaylorMade-Adidas Golf research the options of wider distribution points such as the internet and other outlets. If the issue is the instructional experience of the buyer, perhaps TaylorMade-Adidas Golf could offer some quick internet video access instruction or live instructional seminars (as mentioned above) to the internet buyer as well.Essentially, a company is to perform at its best capacity: â€Å"And whatsoever ye do, do it heartily, as to the Lord, and not unto men† (Colossians 3:23) and â€Å"Let every soul be subject unto the higher powers. For there is no power but of God: the powers that be are ordained of God† (Romans 13:1) REFERENCES Gamble, J. E. & Thompson, Jr. , A. A. (2011). Essentials of Strategic Management: The Quest for Competitive Advantage: 2nd Edition. New York: McGraw-Hill Irwin. Holy Bible (KJV). Public Domain.

Free Essays on Hamlet A Mind Of His Own

Hamlet A Mind of His Own No one can argue that the best piece of writing ever done by William Shakespeare is Hamlet, which is a classic example of a tragedy. Do all tragedies end with the hero suffering and usually dying in the end? This is not all that is needed to consider a play a tragedy, and sometimes a hero does not need to die. But not every play in which a hero dies is considered a tragedy. Is it a hero’s destiny to die? Hamlet’s death could have been avoided many times but what leads up to his death is what makes this play. Hamlet had many opportunities to kill Claudius, but did not take advantage of them. A tragic hero does not need to be good or does he? In Hamlet, although Hamlet dies, it is almost for the best or is it? How could he have any pleasure during the rest of his life, with his parents and Ophelia dead? Hamlet had possessed many good traits needed to be a tragic hero, but he had one flaw, which eventually lead to his downfall. Hamlet has all the food traits of a tragic hero. He is brave and daring. Hamlet was also loyal to his father. Another trait that Hamlet had is that he was intelligent. How else would Hamlet be able to think up the idea of faking insanity? By reading further you will be able to see how this play unfolds. ACT I Two of the guards of the King’s castle discover that there is a ghost, probable of the recently deceased King Hamlet. Horatio declares that the ghost must bring warning of impending misfortune. When the ghost appears the second time, Horatio tries to communicate with the ghost, to no avail, the ghost disappears. Horatio decided to tell Prince Hamlet of the ghost, if it is indeed the King, it will most likely talk to his beloved son. Horatio thinks that with the appearance of the ghost, and it not speaking to him, it indicated that something is wrong in Denmark. This scene introduces the character Horatio, who is a major character in this scene, besides th... Free Essays on Hamlet A Mind Of His Own Free Essays on Hamlet A Mind Of His Own Hamlet A Mind of His Own No one can argue that the best piece of writing ever done by William Shakespeare is Hamlet, which is a classic example of a tragedy. Do all tragedies end with the hero suffering and usually dying in the end? This is not all that is needed to consider a play a tragedy, and sometimes a hero does not need to die. But not every play in which a hero dies is considered a tragedy. Is it a hero’s destiny to die? Hamlet’s death could have been avoided many times but what leads up to his death is what makes this play. Hamlet had many opportunities to kill Claudius, but did not take advantage of them. A tragic hero does not need to be good or does he? In Hamlet, although Hamlet dies, it is almost for the best or is it? How could he have any pleasure during the rest of his life, with his parents and Ophelia dead? Hamlet had possessed many good traits needed to be a tragic hero, but he had one flaw, which eventually lead to his downfall. Hamlet has all the food traits of a tragic hero. He is brave and daring. Hamlet was also loyal to his father. Another trait that Hamlet had is that he was intelligent. How else would Hamlet be able to think up the idea of faking insanity? By reading further you will be able to see how this play unfolds. ACT I Two of the guards of the King’s castle discover that there is a ghost, probable of the recently deceased King Hamlet. Horatio declares that the ghost must bring warning of impending misfortune. When the ghost appears the second time, Horatio tries to communicate with the ghost, to no avail, the ghost disappears. Horatio decided to tell Prince Hamlet of the ghost, if it is indeed the King, it will most likely talk to his beloved son. Horatio thinks that with the appearance of the ghost, and it not speaking to him, it indicated that something is wrong in Denmark. This scene introduces the character Horatio, who is a major character in this scene, besides th...

buy custom The Tragedy of Hamlet essay

buy custom The Tragedy of Hamlet essay The tragedy of Hamlet is an enigma. At one time Hamlet should kill the king but the play portrays him as a failure since he is unable to kill him. Some people argue that Hamlet fails to revenge because his inner feelings do not permit him. He seems to be weak-willed. It could also be that the task placed on his shoulders was too heavy for him. Other critics argue that Shakespeare wanted to show tragedy of a person who is weak-willed and at the same time poorly equipped. Other critics argue that Hamlet fails to kill the king because of the obstacles he comes across as he tries to accomplish his goal. Opposition from the king and his people proves that it was difficult to kill the king at once. These critics believe that Hamlets aim was not to kill the king, but to chastise him and expose him for his guilt. Discussion Two things happen at the end of the tragedy. Hamlet kills the king alongside with four other victims. The audience gets surprised since they did not expect that to happen. Reasons of the killing are so obvious such that the audience has forgotten the initial reason for revenge. People do not hear about the death of Hamlets father in the end of the play. The king getskilled as a result of different reasons from vengeance. The tragedy, therefore, reaches its catastrophe. The kings death, however, gets overshadowed by several immediate causes and several other deaths. These killings are different from other killings that had occurred previously in the tragedy. Most of the previous deaths happened but did not get noticed. The queen also dies and people do not seem to notice. We only see Hamlet biding the farewell. Hamlets death also gets overshadowed and blurred. After his death he is no longer remembered. The tragedy can be explained by two formulas. First, we shall use the formula of the story where Hamlet avenges his fathers death by killing the king. According to the formula of the plot, Hamlet does not kill the king for that reason but for different reasons other than vengeance. This contradiction is a part of the play by Shakespeare who intended to express himself by teasing the audiences emotions. The tragedy fulfills its task set from the beginning, but it keeps on deviating. The audience realizes later that it came from a totally different direction. The reasons that prevented Hamlet from killing the king, led to the death of the king. The catastrophe gets to a point of contradiction when the play gets iinterrupted by irrational events. However, the mystery and obscurity come from the author (Shakespeare 78). Conclusion In conclusion, the plays contradiction revolves around the story, plot and the dramatis personae. These three factors develop differently. Hamlet makes feelings of the audience move to two levels. First, one can see the goal of the tragedy and secondly the digressions also arise. After the kings death, people immediately get attracted by the death of Hamlet, the protagonist. This gives the spectator the understanding of the contradictions and conflicts that existed throughout the play. Different people give different reasons for Hamlets delay or failure to act. Some say that the task given to him was tough for him to tackle. Others believe that Hamlet was a coward, with some other critics arguing that Hamlet was an imaginary person since he had died even long before the start of the play. However, we have found out that it was the authors tactic to bring out the message intended to give it to his audience. He, however, manages to kill the King at the end of the play, though he appear s to have killed him for different reasons rather than vengeance for his fathers death. Buy custom The Tragedy of Hamlet essay

The Law and the Police Essay Example | Topics and Well Written Essays - 500 words

The Law and the Police - Essay Example Society's difficulty overseeing the police is compounded by the invisibility of much of police behavior, and the large role that discretion plays in police officer's job Thus, even when the law unambiguously governs a situation, police may use their discretion not to enforce the law." (Sarat, 2004, p 133). This paper makes a reflective exploration of the relationship between law and police, the tension existing between these two entities, what can be done to reduce this tension, the need for effective leadership for policing, and the signs of ineffective leadership. The relationship between law and police within the modern democratic societies has been topic of several researches and it is important to recognize that each in some way determines the other, although both are independent of each other. One may realize the law as a set of rules with which the society operates and it is the law which determines a society. Society needs the police, along with the law, as a means of enforcing the law. "Police in a modern society have not only lawful authority to enforce law, but a virtual monopoly in enforcing the law.

Impearialism, colonialism. and globalization on how they affect the Essay

Impearialism, colonialism. and globalization on how they affect the middle east - Essay Example On the other hand, the democratization system has become a problem due to the influence of globalization. This is due to the clash of interest between the western industrialized nations and the state aboriginal affair (Alkadry 739). In the recent occurrences, most of the developed and decolonized have been caught up in the matrix of struggle for liberation and self-determination. Likewise, the countries of Middle East are furthering democracy and at the same time struggling to get self-determination in a postcolonial globalization context (Alkadry 739). Most of the countries in Middle East achieved their independence half a century ago. However, no single country in the region has a full-fledged democratic government. This is also evident in the wave of revolutions currently taking place in the region. Only few countries in the region that have made stride towards installing democratic institutions. These countries include Lebanon, Turkey, and Kuwait (Alkadry 740). The issue of self- determination is guided by two principles. They include national independence and freedom. In the Middle East, this has not been possible due to the threat of imperialism. This makes it difficult for the nations to move from a moment of national sovereignty and anti-social resistance to a moment of freedom and democratic governance (Alkadry 740). ... Algeria is one of the countries where imperialism was evident during the colonial period. It congest began in 1830. This occurred after French deployed powerful army in the region. The heavy military presence led to death of many Algerians. This helped France to acquire land in Algeria. This was followed by massive migration on settlers into Algeria to farm in the Algeria coastal plains (Women in World History 1). Most of the Algerians were employed in these farms as laborers. Moreover, France exercised control of public finances such as public works, education, and armed forces and security (Women in World History 1). However, there was armed resistance to the French rule based on tribes. The French armies in harsh means effectively subdued the rebellion. On the other hand, the colonial power was given voting power to elect representatives to the French legislature. Consequently, the colonial power possessed immense power and this helped in gaining enormous wealth. Additionally, mos t of the properties owned by the locals were confiscated both communal and private. In the year that followed, France exercised political, economic, and social dominance over Algeria and its inhabitants (Women in World History 1). This shows that imperialism helped France to develop their own ambitions and influenced wider developments. Imperialism affected countries in different ways. Imperialism helped in reviving the transport sector. This occurred as the colonizing country built roads and railways. This was meant to enhance easy movement for acquisition of raw materials. Moreover, there is an introduction of new technology, education, and improved health care (Hodgepodge 1). On the other hand, imperialism leads to negative effects. First, there was a lack of